Archives for : Jennifer Lopez for L’Oréal Paris

Beauty in Black & White

JLo-for-LOreal-Paris

Baby, there’s no mystery ’cause you know how I am. I’m real.

L’Oréal Paris is advertising a Brightening Day Moisturizer that contains a broad spectrum SPF 30.  With a combination of Glycolic Acid, Pro-Retinol®, and Vitamin C, the specially-formulated goop known as RevitaLift® Bright Reveal supposedly reveals brighter skin, helps correct uneven skin tone, and reduces the appearance of wrinkles, all in just one week.

So if that’s the case, if the miracle happens in a week, then why are all the fabulous but over 40 actresses used to sell the product shot in black and white?

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